Hoodia is a genus containing thirteen species, in the flowering plant family Apocynaceae, under the subfamily Asclepiadoideae. They are described as “cactiform” because of their remarkable similarity to the unrelated cactus family. They can reach up to 3 feet high and have large flowers, often with a flesh like colour and strong odour. Many Hoodia [...]

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Hoodia Gordonii for Weight Loss? Have you heard about Hoodia Gordonii? It’s marketed as an “amazing” new weight loss ingredient that will help you lose weight without feeling hungry. The many advertisements hyping the product claim that Hoodia contains a “miracle molecule called P57 that tricks the brain into thinking you’ve eaten, and makes you [...]

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The first scientific study of hoodia was really sparked by chance, as is often the case in scientific “discoveries”. What started it all was not, in fact, an exclusive study into the hoodia gordonii, a succulent that looks like a cactus. South Africa’s national laboratory was conducting a much broader study. It was only because [...]

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